At the end of World War I, production on aircrafts ceased and the company began crafting automobiles. The first BMW car, the Dixi, was incredibly popular and helped the company make it through the Great Depression era without going bankrupt. After World War II, the company became popular for the Type 328 Roadster, a two-seater with a lot of style and speed. This distinct power and class serves as the base for each exotic car rental BMW produces.

Known for developing new technology, the company has spearheaded several advances in the automobile industry. In the early 1950’s BMW introduced the first light-alloy V8 engine in the BMW 502. The company continued to make waves that decade with the 507 sports car, which featured an alloy body and the powerful V8 engine, making it one of the fastest, non-racing cars in the world at that time.

In the 1970’s BMW established a market in the United States in wealthy, high-class consumers who valued a luxury car rental. It was in this decade that the BMW three-tier sport sedan range (the 3 Series, 5 Series and 7 Series) was born and when the M division, a performance line, was created.